Peter Fend
Crime, 2020
Collage
An urge to replace the marketing term “Prime” with “Crime” came from personal experience.
At first, there was suspicion, even alarm, about a brand claiming to offer all the books that one could rightfully want to read. Why, I wondered, are they telling me of what they’ve selected, and they neither offer nor acknowledge anything else? This denies the rationale for a book, to be a record of opinion and knowledge from one among millions of authors.
Next, there was an event with my daughter. We were in a bookstore, looking at books in German that might be useful to her, since she had an early childhood in Germany and could speak the language, but hadn’t learned to read it. With help from the bookstore staff, we found some dozen books, then made a selection. I offered to pay. She said, “No, we’ll go home and get them on Amazon.” I barked back. “No, we’re not getting them on Amazon. The shop here has given you a comfortable space in which to look at what they’ve selected, you’ve been able to make some decisions; we’re paying here and taking with us what we selected.” In mind were calculations of what ordering on Amazon would ecologically cost: (1) the manufacture of second copies of the same books; (2) the second shipping in and warehousing of the second books; (3) the second inventory removal and transport, possibly by plane, certainly by truck, to a home; (5) the cardboard packaging; (7) the haulage and dumping of that packaging. All these actions, with huge material costs, would not happen if the original transaction went ahead, at 300 calories expense. Amazon, I calculated, was feeding parasitically on the intellectual labor of others who select, display and speak on behalf of the books.
Years later, when I saw a tabloid headline about a chronic subway-ride ‘swipe’ provider, I tweeted that the swipe-seller, offering a subway service to a rider at no payment to the provider, was doing what Amazon does—-only Amazon is much worse: it also causes an expenditure of three times more fuel, space and timber than in the original transaction. Now witness where Amazon works, on city sidewalks and parking slots: it survives only with extreme avoidance of normal labor and workspace costs. Lawyers in several continents, especially Europe, try to find ways to stop such abuse. They file that sources of goods are spied upon, then mimicked and replaced, in what amounts to intellectual-property theft.
But the perpetrator seems to want more than just swipe payments. He wants to gain dominance in what people read, view, hear and think. The aim is that of Big Brother: control of thought. Thus, a major newspaper is bought, and money is poured into transforming its readers into a “community”, all bound by allegiance to a “definitive source of fact and opinion.” A booming podcast service would be purchased, so that what goes on between your ears is selected. The control extends even to those who never buy from Amazon, such as me. A year ago, a writer with whom I collaborated asked me to write a review of her book, on Amazon. But Amazon told me, apparently due to what I had tweeted earlier, that I did not meet the minimum requirements for suitability as a reviewer. Emails also came in daily from Amazon about my “account.” How soon will “1984” come to be? Maybe that’s intended: Amazon once automatically deleted all e-book copies of “1984”; after much rancor, they restored it, but said that they would do so only if instructed by the US Government. Oh?
-Peter Fend, 2020